No one can deny the importance of local marketing services in today’s business. Even if your business and the virtual world are poles apart, you still cannot afford to avoid its online marketing. This is why I am focused on providing a complete range of internet Marketing services including Dallas SEO Services, which is today’s most famous internet marketing strategy. But apart from SEO, there also are some other equally important internet marketing services. Though the purposes of these services are different from gaining rankings, they are still associated to SEO and in fact are helpful in achieving SEO’s ultimate goal.
Here are some areas where you will want to improve your local business
Online Presence Analysis
Finding out what customers and consumers are saying about your business online.
Analyzing your competitors by discovering what they do to get ranked.
Exploring the opportunities and goal that are easily achievable while provide the maximum return on investment.
Creating a plan to enhance and optimize the online presence of your business.
Search Engine Optimization Services
It is better to begin with SEO services in Fredericksburg since a lot of SEO usually live in Northern Virginia. SEO on websites is done with a strategic goal of achieving top rankings with the major search engines, namely – Google, Bing and Yahoo because most traffic goes through there.
The SEO’s ultimate goal should be to fetch your website in the top 3 to 5 positions and not only in the first page of search results. Only getting ranked in the first page of search engines is not enough to get higher traffic that generates lots of business. The reason is that 75% of the total web traffic is captured by top 5 results and over 60% of it is goes to the sites that rank in top 3. Thus, if you are not in top 3, your website or blog will simply go unnoticed.
Keyword Research is the first step of SEO. Keywords are the search words and phrases that people type into the search boxes of search engines. For better rankings, you are required to target only those words and phrases that are mostly typed in by your market as you can get ranked for them more easily and efficiently. And so, identifying these significant keywords and key-phrases and analyzing how often they are typed in are the most important tasks of SEO because their results influence absolutely all other SEO activities.
But there still are those SEO companies that try to take advantage of their clients’ ignorance about SEO. I even have seen an SEO company report, which indicated their customer rankings for those search words and phrases which no one was actually searching. And not for some, it was being done for more than 500 words and phrases out of which only 11 were actually being searched by the market. I know this is unbelievable, even I couldn’t believe it at first but this really happens and you should be wary of such SEO companies.
Even Google itself has a Keyword Tool that helps webmasters to get their search phrase traffic data. Though this data is not 100% perfect because of the large number of infrequent searches, and moreover, Google itself distorts it intentionally, yet it is very reliable and close enough to make decisions on.
On Page SEO
The second step of an SEO campaign is On Page Optimization. This process is all about fixing and controlling your own website to make it relevant to your chosen search phrases. This is done by using the selected keywords and phrases in your site’s text, page title and in links to the other sites.
But you should never overdo it by stuffing your site’s pages with these keywords. This will do no good to your website; instead, it can even get penalized for “over optimization”. Your keyword use should look natural and you can also use your main keyword’s synonyms and variations rather than using the same words and phrases over and over again. Today’s smart search engines easily recognize and understand these variations, for example – whether you use Snohomish landscape services, or landscape services in Snohomish or Snohomish, WA landscape services, they are will be equally valuable and give similar results.
Another important aspect of on page SEO is to make the site user-friendly and valuable for the visitors because this is also counted by search engines while providing rankings. They judge this by measuring the time visitors spend on your website. When they stay there for a long time, it gives an impression to the search engines that your site is valuable to them but if they return to the search results immediately after clicking on your site, it means your site cannot resolve their needs. This is why your site must be created in a user-friendly way and it should be able to serve the visitors’ needs successfully.
Off Page SEO
One of the most important factors that affect search engine’s relevance algorithm is Off Page Optimization. As the name itself suggests, in off-page optimization focus is given on your business’s reputation outside your site and on what users or customers are saying about it over the internet. Though this factor is much more difficult to control, yet if done properly, can bring greater rewards. In off page SEO, our efforts are focused on getting more and more relevant and high quality sites to link to your website. It gives the search engines an impression that your site is also relevant to the keywords and phrases you are trying to rank for.
While doing off page SEO on your site, I build all high quality, powerful and natural links targeting your main search words and phrases and without overdoing them. Google easily detects if you build links using the same anchor text repeatedly. The practice of anchor text over-optimization is not accepted by Google and so you can get your site penalized if you continue to do this. In addition, never use a specific type of link in excess; instead always use a variety of links to make your link profile look natural.